A FORMER European longboard surfing champion and travel writer has joined Falmouth University as course co-ordinator and senior lecturer to run a new degree course in cultural tourism management.
Sennen-based Sam Bleakley, who has a master's degree in geography from the University of Cambridge and is carrying out PhD research at Falmouth that focuses on Haiti, surfing and new modes of travel writing, has experiences drawn from more than a decade of global travel.
During this time he has explored and documented the potential for cultural tourism in countries usually represented as politically unstable, or ecologically vulnerable, such as Mauritania, Liberia and Oman.
Despite his travels, Sam's primary inspiration is the geography of Cornwall, and he considers the region a perfect place to understand the relationship between the local and the global.
Sam said: "I am extremely proud to join the Falmouth team, and feel very passionate about this new degree because I believe that our graduates will become pioneers in the locally and globally important cultural tourism sector.
"A recent report by VisitBritain estimated that the UK alone will have a tourism industry worth more than £257 billion by 2025. Currently UK tourism supports 3.1 million jobs.
"This industry desperately needs inspired leaders, innovators and motivated team- players who can take on the challenges of sustainability and digital futures.
"Host and guest relationships are paramount.
"Cornwall can be a celebrated model of exemplary practice in cultural tourism. I think Falmouth University is the perfect home for the groundbreaking new cultural tourism degree."
The new degree course begins in September 2014.