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Twitter contest sees a win for Perranuthnoe photographer Samantha Wardman

By The Cornishman  |  Posted: January 29, 2014

Sam Wardman, whose tweet attracted the attention of entrepreneur Theo Paphitis.

Sam Wardman, whose tweet attracted the attention of entrepreneur Theo Paphitis.

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A SINGLE tweet has been enough for a Perranuthnoe woman who set up her own specialist photography company only six months ago to grab the attention of one of Britain's best-known entrepreneurs.

Samantha Wardman founded SpheroVision South West last July and has already earned herself the prestigious title of Small Business Sunday winner in Theo Paphitis's Twitter competition.

Every week, Theo Paphitis – a retail magnate and British entrepreneur, who is also a former 'dragon' in the TV series Dragons' Den, runs Small Business Sunday.

Between 5pm and 7.30pm every Sunday, small businesses are tasked with tweeting the Dragon @TheoPaphitis and #SBS, describing their business in one tweet in an attempt to grab his attention.

Paphitis then reviews the hundreds of tweets he receives and chooses his favourite lucky six who are then retweeted on the Monday at 8pm.

With 400,000 followers, a retweet from this well-respected businessman is a huge asset to any chosen company.

SpheroVision South West offers businesses in Cornwall and Devon 360-degree panoramic virtual tours, which can be embedded into their websites.

Sam carries out 360 photography using specialist equipment and works with clients to advise on the best use of tours within their environments.

Sam's winning tweet was, "@TheoPaphitis The sky's the limit, or not ... fantastic, interactive, cost effective, 360 tours even on airlines! http://bit.ly/15Y5zQr #SBS".

A key part of Sam's marketing strategy is the effective use of social media. She set up a Twitter account in September and after receiving advanced Twitter training via Leading Women UK in October, heard about the Theo Paphitis competition.

Sam said: "I was delighted to be chosen as a winner by Theo Paphitis. My Twitter following has pretty much doubled, hits to my website have gone up exponentially and I have already received several inquiries."

Sam's business will also be listed on Theo's #SBS website.

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