WHAT'S in a name, as long as it does the job?
The former Schiller Shelter building on Hugh Town's Porthcressa Bank did not lay claim to being a thing of beauty. Yet it was never written off as a TIP.
That, however, could have been the fate of the new public community shelter which also doubles up as the latest – and very well-received – outlet for the tourism information.
The itinerant visitor facility (it regularly moves location) now favours the label "point" rather than "centre".
But the acronym TIP (for Tourism Information Point) would have been more appropriate for the Moorwell Waste Management site, while the alternative Visitor Information Point (VIP) has a superior ring to it.
Members of the planning committee heard that the new TIC (sorry TIP, oops VIP) at the shelter had attracted much favourable comment in its short existence, as well as a remarkable 45,000 face-to-face inquiries.
However, plans to cut opening hours from January to March prompted fears about jobs.
Some councillors have given their time voluntarily to staff the facility and development officer Julian Pearce "gratefully acknowledged" their work.
However, councillor Gordon Bilsborough said: "It is morally wrong to rely on volunteers," adding that he thought it was akin to "penny-pinching".
The meeting, however, approved the continuation of the voluntary work and called for more effective signage to the TIC, aka TIP, aka VIP.