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Selina scents a chance to make sales blossom at Scented Narcissi - The Blue Box Flower Company

By The Cornishman  |  Posted: March 16, 2014

UP graduate Selina Crookes.

UP graduate Selina Crookes.

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A SCILLONIAN flower company based on St Mary's has transformed itself into a luxury branded supplier with support from an Unlocking Potential (UP) graduate.

Selina Crookes has introduced new branding, new products, new ways of customer engagement via social media and a new website.

Scented Narcissi, The Blue Box Flower Company, sources flowers from family-run farms on St Mary's and St Agnes and supplies them to customers between October and April.

UP, which is managed by Cornwall College, receives ESF (European Social Fund) Convergence investment to help graduates boost their career prospects with small and medium-sized businesses and Selina was employed as a marketing and social media co-ordinator.

She was set several tasks including reviewing the whole PR and marketing strategy with a bottom line of increasing sales.

Selina said: "The project I set out to achieve evolved massively to the project I have now become a part of. With the help of the marketing manager and UP mentors we have revisited the product and built it into a strongly branded, luxury consumer product.

"This season sales have continued to rise, both through florists and direct to customers, as has our social media standing, which grows on a daily basis.

"We launched a new website in October which went mobile responsive last month and we have already seen a huge rise in visits to our website."

As part of the rebrand the company is now working in partnership with a variety of businesses based in Cornwall and the Isles of Scilly so that other products including candles, chocolates, vases and toiletries are offered with the luxury bouquets.

Selina also introduced social media marketing and has significantly increased Facebook 'likes' and Twitter followers.

Andrew May, chairman and joint managing director of Mainland Marketing (including Scented Narcissi – The Blue Box Company) said: "Selina has established a significant presence for our brand across the whole of our relatively complicated supply chain.

"We recognise the value of the skills and support that Selina brought to our company and so we have been delighted to extend her initial six-month contract to a full-time position."

For Scilly news see page 28.

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