FLY-TIPPERS, litterbugs and people who fail to pick up after their dogs will be the target of a new enforcement officer.
The watchful eye of a new community and environmental enforcement officer will be on people who fail to keep the Penzance area clean and tidy.
Penalty notices will be handed out to repeat offenders by the officer, being brought in to tackle three of the top troubles affecting local people.
"Talking to people in the area, litter, dog mess and fly-tipping came up again and again," said Cornwall councillor Ruth Lewarne.
"They are such unnecessary and aggravating things – these are people's priorities, we are listening to the public and think this is a good use of our money."
To launch the new role, Councillor Lewarne, along with fellow county members Tamsin Williams, Sue Pass, Mario Fonk and Roger Harding, pooled money from their community budgets. Cash has also come from the neighbourhoods together team, the Police Property Fund and Penzance Town Council who will employ the new officer. They will also undergo training and support with Cornwall Council.
"I hope it will work," said Ms Lewarne. "There are just some people that have to have the stick because the carrot will never be enough.
"We have to have some way of getting people to toe the line, we have all got to live in a small town and try to keep it nice."
The idea is for local people to be able to phone a special hotline when they want to report any of the three offences and the new officer will keep an eye out for any wrongdoing.
The scheme is also being seen as a pilot that, if successful, could be rolled out to other areas.
Penzance has already played host to the Community Dog Watch Scheme project two years ago to tackle dog fouling which was later rolled out across the town and in Heamoor, Gulval and St Just.
The battle for tidy streets has also gone hand in hand with education projects.
The new role, which has cost £14,000 to launch, should be advertised shortly with the hope the new officer will be in place by Easter.