YET another location in west Cornwall has taken delivery of lifesaving equipment thanks to The Cornishman's Heart Start campaign.
Land's End has become the latest place to get a public access defibrillator (PAD), a device which can help to save the life of a person suffering from cardiac arrest.
The development is thanks to the partnership between this newspaper and the Penzance-based Ronnie Richards Memorial Charity (RRMC), which has been working to get more PADs in public places.
RRMC secretary Paul Williams said Land's End medical officer Brian Wood had more than 30 years' experience and was well aware of the importance of readily available automated external defibrillators (AEDs), having resuscitated people with them himself.
"It's dedication like Brian's that has saved and is prepared to save lives in times of cardiac arrest and we must learn by his example if we're to improve on the current very low overall UK out-of-hospital survival rate, which is around 6 per cent," he said.
"The PAD equipment, located in the hotel reception, will provide 24/7 cover throughout the year.
"Brian will be giving staff training to all those on site which will also be valuable if needed at other standardised PAD sites across Cornwall.
"Those trained will also have the vital skill in CPR if needed in the home, where a large percentage of cardiac arrests occur."
The attraction will also hold an event in 2014 to help fund PAD equipment for Sennen Primary School.
"It's such community spirit that we should all embrace and share to help protect and save lives against cardiac arrest," said Mr Williams.
The Cornishman/RRMC Cornwall Heart Start campaign is focusing on three key areas:
A free CPR and AED training programme, currently under way.
A network of PADs throughout Cornwall; the Heart Start campaign has already helped install more than 50 devices. All are logged on the South Western Ambulance Service Trust's operational system and the ambulance operator guides callers to the nearest defibrillator and remains on the line.
The establishment of a cardiac arrest registry. "A register of all cardiac arrests across Cornwall and the degree of success of treatments received will enable us to spot opportunities for improvement, allowing us to pinpoint the exact areas where we should focus resources," said Mr Williams.
The second free CPR training and AED demonstration event will be held at Humphry Davy School in Penzance on December 19 at 6.30pm. Attendees should report to reception. To book, e-mail email@example.com or call 01736 360864 or 07581 188043.
Donations towards further PAD equipment would be welcome.