NEWLYN'S biggest fishing firm is looking to form greater bonds with the port's community as part of a major rebranding effort, according to its commercial director.
John Tucker said that Stevenson Newlyn, known previously as W Stevenson & Sons Ltd, is aiming to better integrate with the community, including with local education providers.
He made the remarks after the official reopening of Newlyn Fish Shop last week, after a major refurbishment; and a couple of months after the company changed its commercial centre to the Badcocks Block Gallery. He said: "We are a major employer but we have to not just be here to run a business, we have to be here to support the community.
"The fish shop has, in a way, symbolised a change in terms of the business … until now it's been very much about catching fish and selling fish."
Stevenson boast one of the largest privately owned fleets in Britain with ten working boats catching fish and landing in Newlyn.
The fish shop, located on The Strand, will now be the site of monthly preparations and fish-cooking workshop with students from Penwith College.
Meanwhile, the company has allowed the Badcocks Block to retain its status as an art gallery free-of-charge, but will also runs its commercial activities from inside the building. Mr Tucker added: "Everything Stevenson does is about the fish, fresh from our boats, and supplied direct from the business in the heart of Newlyn. We are very proud of our fish and the association that we have had with Cornwall for over 100 years."