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Clothing firm to create 23 jobs with £120k investment

By The Cornishman  |  Posted: January 10, 2013

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A CORNISH fashion brand that started from a single shop in Penzance has announced it is to create more than 20 jobs.

Seasalt clothing started in a former army surplus store in Adelaide Street in 1981 selling high end outdoor clothes.

The brand and the business has since developed into a network of 14 stores across the South West employing 200 staff.

Now the announcement of a new £120,000 investment into the company means they can create another 23.

Aside from its own shops, Seasalt, now based in Falmouth, has 350 wholesale stockists nationally and internationally.

In the past year it has started supplying John Lewis department stores, increased its online offering and introduced its first mail order catalogue.

The investment from the Business Catalyst Fund is part of a project totalling £300,000.

Neil Chadwick, joint managing director, said: "Seasalt is an innovative business designing new products all the time and exploring new sales channels at home and abroad, so efficient product management is vital.

"This investment will help us manage our growth and ensure we continue to meet customers' expectations."

The Business Catalyst Fund is a £5 million fund to help eligible businesses in Cornwall and the Isles of Scilly improve productivity and create jobs.

It has come from the Government's Regional Growth Fund following a successful bid from the Cornwall and Isles of Scilly Local Enterprise Partnership (LEP). The fund is managed by Cornwall Development Company.

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  • jimjams2011  |  January 29 2013, 9:27PM

    Innovative? IT sells clothes... its not as if its Apple!

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