ST IVES' own Santa raised nearly £2,000 for a Cornish charity this year – breaking his own record.
Don Haley, as Santa, arrives on the lifeboat each December and then parades through the town to his magical grotto.
He and wife Sherry run gift and jewellery shop The Glass Tree in Fore Street, and each year they give all the proceeds from Santa's Grotto, housed in the shop, to charity.
Following their Christmas fundraising almost £2,000 has now been handed over to Cornish children's charity Spectrum, which supports young people with Asperger's and autism.
Don said: "Asperger's and autism is a cause close to our hearts, as we have personal experience of it. Spectrum has a school in Blackwater, near Truro, and is in desperate need of funds to buy outdoor playground equipment, so we felt that this was a very worthwhile cause to support."
The money was raised by hundreds of children coming to visit Santa in his grotto, plus the proceeds of a raffle.
Mr Haley said the grotto had huge support from other traders, the St Ives In December team and The Glass Tree's own staff.
He said Santa would be attending as many events as possible next year, in schools and at fundraising events: "He'd be delighted to have plenty of notice next year so he can get his elves to arrange his diary so he can see everyone."